TIZ for Conductresses

From Woman's Weekly, 15th June 1918.

"TIZ" Keeps me from Feeling Tired.

TIZ for puffed-up, aching, tender feet, for corns or chilblains, TIZ is glorious! 

When your poor, suffering feet ache from the continual running up and down the stairs, when the leather begins to draw and there is constant friction producing hard skin, corns, and bunions—don't experiment—just use TIZ.  Get instant relief. TIZ puts peace in tired., aching, painful feet.  Ah! how comfortable your boots feel at once.  Run up and down all day long, feet won't hurt you after using TIZ.

Sore, tender, perspiring feet need TIZ, because it's the only remedy that draws out all the poisonous exudations which puff up the feet and cause foot torture. TIZ is the only remedy that takes pain_ and soreness right out of corns, hard skin, and bunions.

Miss A. Forrester, Greenaway, Ascot, writes: "This winter I suffered very much for three months with frost-bite.  I was quite crippled, and unable to wear anything but a very old shoe.  After using TIZ regularly every night and before going out for about ten days I was entirely cured and able to walk again with perfect comfort.

Get a 1/3 box of TIZ at any chemist's or stores.  And send a box to your boy at the Front—he'll appreciate it, sure enough.


"Stairs? Oh, yes ! But use Tiz." 

TIZ for Land-girls

From Woman's Weekly, June 1st 1918.

"TIZ" - a Joy to Sore, Tired Feet.

"After the day's work, thanks to TIZ I feel as fresh as a daisy."

Good-bye sore feet, burning feet, swollen feet, perspiring feet, tired feet.

Good-bye corns, hard skin, bunions, and chilblains.  No more shoe tightness, no more limping with pain or drawing up your face in agony.  TIZ is magical, acts right off.  TIZ draws out all the poisonous exudations which puff up the feet.  Use TIZ and wear smaller shoes.  Use TIZ and forget your foot misery.  Ah! how comfortable your feet feel.

Don't forget to include TIZ in your parcel to the boys at the Front.

"I cannot speak too highly of TIZ," declares Nurse L. A. Clears, 22, Fawnbrake-avenuc, Herne Hill, S.E.  "It has given me wonderful relief after being a great sufferer from tender feet and bad corns.  I have used TIZ three times and can now walk anywhere without discomfort."

Get a 1/3 box of  TIZ now at chemist's or store.  Don't suffer.  Have good feet, glad feet, feet that never swell, never hurt, never get tired. A year's foot comfort guaranteed or money refunded.

If you knows of a better Cocoa....

[The cartoon is plagiarising the famous cartoon by Bruce Bairnsfather, featuring a old soldier, "Old Bill", at the front line, and saying to the fellow-soldier with him "Well, If you knows of a better 'ole, go to it."]

A Wartime Beauty Hint.

From the Yorkshire Post, 28th November 1917.

A WARTIME BEAUTY HINT.

The war has made many sacrifices necessary, comfort, leisure, pleasure and many other things.

Many ladies who are doing war work are anxious about their complexions being sacrificed too, by reason of the rough and hard work, exposure and bad atmosphere endured in the shop or factory.

This need cause no anxiety, for, if proper care and attention be given to it, the skin can withstand the extreme conditions referred to.  The secret is to keep the skin thoroughly clean.

Soap and water cleanse the surface, but are powerless to cleanse the pores – the breathing organs of the skin – OATINE alone will do this, it removes ingrained dirt and grime from the pores and makes them clean and healthy, so that hard work and bad air, or extremes of temperature need not be feared.  It keeps the hands soft and velvety.

OATINE is used by Munition Workers everywhere.  Get a jar to-day, 1s. 1½d., and 2s 3d., of all Chemists, Stores and many Drapers.

Pure Wool Underwear

From The Illustrated London News, November 24th 1917.

Text: Women Workers should take the hint from the Government order that all fighting men must wear pure wool next the skin.  Women workers should wear pure wool, too.  They should wear Wolsey — for Wolsey is pure wool.  Wolsey will protect their health.

Wolsey garments are made for men, women and children — entirely by British labour.  Wolsey costs more than in times of peace, for wool is scarce and high in price — but Wolsey is well worth the added cost.

The manufacturers of Wolsey make millions of garments for the troops — the patriot knows the soldiers' wants come first.  But Wolsey is still being made for you — and if you find delay in obtaining your requirements, remember Wolsey is well worth waiting for.

Every garment guaranteed unshrinkable or replaced free. 

The Wolsey Underwear Co., Leicester.

The Woman Workers Toilet

From the Abergavenny Chronicle, 3rd November 1916.

THE WOMAN WORKER'S TOILET.

The woman war worker who feels the fatigue of her unaccustomed work, should take advantage of the comfort and relief afforded to her in the Royal Vinolia articles of toilet.
First and foremost comes the celebrated Royal Vinolia Cream, which nourishes the skin, and keeps it soft and supple.  As a medicated cream it is invaluable for healing the slight cuts and abrasions which are liable to occur in factory or on farm, and which might lead to serious trouble if neglected.  In all cases of skin trouble or eruption, Royal Vinolia Cream will be found to give instant relief.  It is supplied in dainty tins, varying in price from 1s. 1½d. to 6s. 9d.

Then there is Royal Vinolia Talcum Powder, which is delightfully soothing to the skin that has become tender after exposure to wind and sun.  It readily absorbs excessive perspiration, and keeps the skin free from redness and irritation.  It is packed in handsome tins of Wedgwood design at ninepence and a shilling each.

Last, but not least, comes Royal Vinolia Tooth Paste, which is sold in tubes at sixpence and one shilling each.  This should be used by all who wish to have and to retain sound, white teeth.  Its antiseptic properties prevent decay, and keep the mouth in a healthy condition.  Good teeth are essential to good health, and the use of Royal Vinolia Tooth Paste ensures good teeth.

Ven-Yusa Oxygen Cream

From the Carmarthen Journal, 15th September 1916.

MAKE YOUR SKIN BEAUTIFUL 

STAGE beauties unite with Society Leaders and the great army of women war workers in acclaiming the superiority of Ven-Yusa Creme de Luxe over all other face creams.

Ven-Yusa is essentially a natural preparation, and its effect on the skin is the equivalent of “an oxygen bath.”

Ven-Yusa cleanses the pores and, by revitalising the tissues, imparts to the skin a velvety softness and beauty which are lasting.

There is no suggestion of artificial aid in the Ven-Yusa complexion.  It always carries the natural bloom of youth.

Only in the regular use of Ven-Yusa lies the secret of a soft skin and lovely complexion.

MISS JOYCE BARBOUR, “the Baby of the Gaiety,” writes: “I am charmed with Ven-Yusa Cream.  Its refreshing fragrance and utter absence of grease leave the skin beautifully soft and smooth.  I am never without a jar of this valuable preparation,”

VEN-YUSA THE OXYGEN CREAM.
1/- per jar, of Chemists, Hairdressers, &c.
Send this Coupon and 3 penny stamps to C. E. Fulford. Ltd., Leeds, for a dainty trial jar.

Soap and the War

From the Brecon County Times, 18th May 1916.

Soap and the War.

We were looking at the charming picture reproduced elsewhere in our columns by the makers of Puritan Soap.

“Curious, isn't it,” said my friend, the munitions expert, “how far reaching are the ramifications of this great world-war. Every pound of Puritan Soap sold means that the end of the war is so much nearer.”

“How do you make that to be,” said I, for it seemed a somewhat far-fetched statement.
“It's true enough,” said my scientific friend.  “Every ton of olive oil used for making Puritan Soap gives a couple of cwts. of glycerine, the base of cordite. Cordite, as everybody knows, is the chief propellant explosive used by Army and Navy alike.  A ton of olive oil gives glycerine for a ton of cordite or thereabout.  Practically the whole of the glycerine produced in the manufacture of Puritan Olive Oil Soap is refined and distilled by Christr. Thomas & Bros. Ltd., the makers, and used for explosives manufacture.”

“So that the housewife who buys Puritan Soap is not only getting the best soap that money can buy, but is helping to give the Government more glycerine and to pile up the munitions that are going to give us a glorious victory.”

“Exactly so,” said my friend, the expert.

[cwt. is the abbreviation for hundredweight, or 112 pounds.]

Soap, Chewing Gum and the War on Dirt

From the Halifax Courier, 6th May 1916.

Pear's Soap

Wrigley's Chewing Gum

'Vim' scouring powder

[Most ads in newspapers made no reference to the war, but manufacturers of any product that could be sent to men at the front were keen to promote that idea in their ads.  And other ads, like the one for Vim,  imaginatively translated the war into a war on dirt. 

The Wrigley company was founded in the U.S. in  1891.  I don't know when Wrigley's chewing gum began to be sold in Britain,]   

Don't Forget Pears' Soap

From the Halifax Courier, 11th March 1916.

Text: Tommy's Postscript

The Censor always allows the postscript which so many letters from the Front now contain:--

 P.S. Don't forget more Pears' Soap in your next parcel.

Pears' Soap thoroughly cleanses and refreshes the skin and gives a feeling of exhilaration.

Send More Soap

From the Halifax Courier, 8th January 1916.

From the Halifax Courier, 15th January 1916.

[Steel helmets were not issued to the British Army until later in 1916, so the scene of the soldier in a trench using his cap as a writing desk is not entirely fanciful.]  

De Reszke Cigarettes

From the Halifax Courier, 24th December 1915.

Text:

Gentlemen of genial bent
Cease your lamentation
That you cannot blow a cent
On a pal's potation

Since the Rulers that you trust
Rank it a transgression,
Hospitable feeling must
Find a new expression.

Dash the tear drop from your eye -
Things are not so pesky:
Friendship may be fostered by
Standing a "De Reszke"! 

The World-famous Quality of "De Reszke" Cigarettes remains Unchanged and Unchallenged

"DE RESZKE" Cigarettes are neither reduced in size nor in quality. The only effect of the Budget is slightly to increase their price.  In actual fact the rate of increase is much less on "De Reszkes" than on any other standard brand.

Thus it would be false economy to substitute a cheaper brand for "De Reszkes."  You could not avoid the tax by this means. You would only add to the burden because if you are accustomed to the real enjoyment to be had through smoking "De Reszkes" you could never be satisfied with a cigarette of inferior quality.
"De Reszke" Cigarettes to-day command three fourths of all the trade in cigarettes at their price, a leadership gained and maintained through sheer merit alone.

Your Friend on Active Service!

If you intend to send him cigarettes remember he is worthy of the very best. So buy a box of "De Reszkes" and post them with your own hands. Then you know that they will reach him safely.

ONE QUALITY ONLY-THE BEST

[Table of prices for TENOR (large size ), BASSO (extra large size) and SOPRANO (Ladies' size).]

Your attention is particularly directed to the "De Reszke" AMERICAN Cigarette, which is recognised in the Trade as the finest cigarette of its kind in England.

Sold by all Tobacconists and Stores or post free from J. MILLHOFF & Co., 86, Piccadilly, W.

[The rhyme at the beginning refers to the 'no treating' order, introduced in October 1915:  no-one could buy a drink for another person in a pub.  This was intended to reduce alcohol consumption amongst working people - employers complained that drunkenness was reducing productivity (and so affecting the war effort).  Notice that the rhyme cleverly tells you how to pronounce De Reszke.   

De Reszke cigarettes had also been featured in The Illustrated London News earlier in December, in one of their 'Christmas in the Shops' advertising features.  

Presumably the tax on cigarettes had been recently increased,], 

Nothing Like Hand-Knitted Socks

From Woman's Own, 6th November 1915.

Text: 
NOTHING LIKE HAND-KNITTED SOCKS FOR WEAR AND COMFORT.  Make them for our soldiers at the front from J. & J. BALDWINS 5-PLY WHITE HEATHER SCOTCH FINGERING WOOL on the fine recipe given in their booklet No. 17 -- "Knitted Comforts for Men on Land and Sea," post free for 2½d. on application to -- J. & J. BALDWIN & Partners Ltd., HALIFAX, Eng.

DO YOU WANT a £1 A WEEK and WAR BONUS?
Reliable people will be provided with profitable home work on AUTO-KNITTERS by knitting War Socks.  Write for full particulars, enclosing 1d. stamp for postage.
The Auto-Knitter Hosiery Co. Ltd.,... LEICESTER.

A Bar of Soap

From The Graphic, 6th November 1915.

Text: 

An Incident of the Trenches

Tommy -- Look here, boys; someone's dropped a cake of Pear's soap.  What a quick answer to my letter home of last night asking for some to be sent in the next parcel. Line up.  We must have it.  It'll do for the lot of us; and, by George! we need it.

They got it, and had the wash of their lives!

Pears' Soap is doing capital work at the front.  The boys give a cheer when they see it.  There is nothing like it for freshening up the skin and keeping it in healthy condition.  It is the most economical of toilet soaps, therefore always make a point of including Pears in your parcels.

[The British Army did not have steel helmets until 1916, so the depiction is to that extent realistic,  though it's hard to imagine that someone might have carelessly dropped a bar of soap in front of the trench. One of the men is wearing apparently a knitted wool cap (or possibly a cap-comforter) which seeems more practical trench wear than the peaked cap.]   
  

Corsets with the New Military Curve

From The Graphic, 9th October 1915.

Text:
Peter Robinson's, Oxford Street, are now showing the Latest Models with the
NEW MILITARY CURVE

The only models giving the Erect Poise without any Discomfort.

LADIES experiencing any difficulty in obtaining the New Military Curve Models of Royal Worcester Kidfitting Corsets are invited to write us for the models they require, or to send for our illustrated corset catalogue and select the most suitable models to be sent on approval.  Our stock of these celebrated Corsets is always the largest in England, and a number of particularly clever models are confined exclusively to us.

The New Military Curve, which has been received with such acclamation in every centre of dress influence, gives the erect poise without any discomfort, and adds immeasurably to the charm of the outer draperies.  The latest Royal Worcester Kidfitting, Corsets with this essential new feature are original designs by the highest-salaried corsetry artists in the world, in collaboration with the recognised sources ofParisian fashion, consequently their authenticity stands established beyond question.

MODEL 906. The very latest style with the new defined waist-line decreed by fashion.  Lightly boned.  Elastic gore in skirt. Sizes 19 to 26 in.  In white broché-batiste. Price 21/9.

SHAPES CERTIFIED CORRECT.
Catalogue Post Free.
PETER ROBINSON. LTD., OXFORD ST., LONDON, W.

Soap in the Soldier's Home

From the Brecon & Radnor Express, 16th September 1915.

Text: In the Soldier's Home kept spick and span for the day when "he" returns triumphant, Puritan Soap is an ever-welcome guest.
Alike here and in thousands of other happy homes Puritan Soap is welcomed and loved because it is so gentle in use —so tender to the clothes, so pleasant to the hands that use it.
Puritan Soap is gentle because it contains olive oil — sweet olive oil of nature's own giving.
It is the olive oil in Puritan Soap which saves the clothes from wash-day wear and tear, and makes them, like itself, sweet, pure and fragrant.
That is why so many housewives say quite truly that Puritan Soap saves its cost every week in the clothes it saves.
Will you order Puritan Soap from your grocer, oilman or stores? It is sold in several sizes: a size for every need.
PURITAN SOAP is used in Britain's happiest homes
Made by Christr. Thomas & Bros., Ltd., Bristol, Soapmakers since 1745.

Send More Soap

From the Illustrated London News, 21st August 1915.

Text: Dear Susie, Received your letter & parcel quite safely. You are a brick!  Of course all the good things you sent - except your love! -  were shared with my chums and you can guess that we had a good time.  Best of all was next morning when we got a good wash with that Wright's Coal Tar Soap you sent. It's grand stuff that! makes you feel absolutely fit.  Tell all the other girls to send some, we shall soon use this.  Heaps of love.  Yours, Bob.

Sister Susie and Soap

From The Illustrated London News, 21st August 1915.

[Sister Susie, originally the main character in a comic song, had become a shorthand way of referring to the women left at home when their menfolk went to the Front.]   

Support your Friends at the Front

From the Illustrated London News, 17th July 1915.

Lifebuoy Soap

From the Halifax Courier, 5th June 1915.

Text: SAFEGUARDS. Just as the Navy is the Nation's safeguard, so  is Lifebuoy Soap the safeguard of health.  By reason of its wonderful antiseptic properties combined with its free cleansing  lather, Lifebuoy Soap safeguards health every time it is used.

MORE THAN SOAP - YET COSTS NO MORE.

[I remember Lifebuoy soap from the 1950s. It was a pinky-red colour and smelt of carbolic acid, which gave the antiseptic properties.  It is still made by Unilever, according to the Wikipedia article.

Many ads of the time promoted goods that would be useful to troops in the field, and by extension to the people at home - this is a different approach, in which the armed forces protecting the country are a metaphor for antiseptic protecting the body.]