Tuesday, 10 May 2016

Soap, Chewing Gum and the War on Dirt

From the Halifax Courier, 6th May 1916.

Pear's Soap
Wrigley's Chewing Gum
'Vim' scouring powder
[Most ads in newspapers made no reference to the war, but manufacturers of any product that could be sent to men at the front were keen to promote that idea in their ads.  And other ads, like the one for Vim,  imaginatively translated the war into a war on dirt. 

The Wrigley company was founded in the U.S. in  1891.  I don't know when Wrigley's chewing gum began to be sold in Britain,]   

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