A "COMFORTS" FILM
From The Manchester Guardian; March 2nd, 1917
At the Deansgate Picture House yesterday morning a private view, held under the auspices of the Lancashire County War Comforts Association, was given of a new film illustrative of the work connected with the provision of comforts for men at the front. The film opens with scenes in the offices of Sir Edward Ward, where requests for immense quantities of goods are daily received from every part of the world in which British soldiers or sailors are fighting. For the supplying of these articles Sir Edward Ward depends on the goodwill of all sorts and conditions of people. First we are shown a class of little schoolgirls knitting mufflers and socks with an industry that seems quite undisturbed by the presence of the camera man. West End shop assistants—rather more self-conscious, perhaps, but equally industrious—make and roll bandages in a London war hospital supply workroom, while women munition workers spend their leisure time in knitting. These comforts, together with the books and papers that we saw being handed in over post office counters, are then packed and shipped to their destinations. Those in which the film interests itself go to France, and we watch them being carried up to the British lines in big motor-vans and then distributed among the men. The joy with which they are received is very evident and pictures of scenes at a casualty station and in a base hospital show how sadly necessary are the labours of the shop-girls.
It would be hard to find a more interesting subject for a film, or one with a wider appeal. Everyone who has contributed in some way to the bodily comfort of our troops will welcome an opportunity to see for himself how his and similar offerings reach the recipients, and for this the kinematograph is the only medium. The only fault to be found with the film shown yesterday is that it is too short and gives too bare an outline of the good work that is being done. It might well be expanded to twice its present length without any risk of the interest flagging.